Godwin Tech Solutions
A 6-month SEO and Google Ads campaign that tripled organic traffic and doubled direct bookings for a 5-star hotel in Douala.
About This Project
LuxeHotel Douala was losing bookings to OTA platforms like Booking.com. We conducted a full technical SEO audit, rebuilt their site architecture, created 60+ pieces of location-optimised content, and launched targeted Google Ads campaigns for corporate travellers and event planners. We also set up GA4, Google Tag Manager, and a conversion tracking dashboard. Results after 6 months: 312% increase in organic traffic, 2x direct bookings, and 40% reduction in OTA dependency.
Keywords
SEOGoogle AdsGA4Content StrategyTechnical SEOConversion Optimization
Project Details
Client
LuxeHotel Douala
Country
Cameroon
Industry
Hospitality
Duration
6 months
Delivered
1 December 2024
Category
Digital Marketing
Tech Stack
Google Analytics 4Google AdsSearch ConsoleSemrushGTM